$re = '/^(.*):(.*):(.*):((Fabric & Home Care)):(.*):(.*):(.*):(.*):(critical__c):(.*):((?!null)(?=[\w\ ]{4,}).*):(.*):(.*):(.*):(.*):(.*)$/m';
$str = 'Tide:Laundry Detergent:Laundry:Fabric & Home Care:Fabric Care:923217:101206518:false:critical__c::ss s:label_coding_insert_missing_incorrect__c:10221:false:false:UNITED STATES-US';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php