$re = '/(?<=&|>)([^&\r\n]{0,10}(?=&|<\/a>))*/m';
$str = '<a>Health & Beauty</a>
<a href="https://website.com">Health & Beauty</a>
<a href="https://website.com">Health & Beauty 1 & Health & Beauty 1 </a>
<a>Health & Beauty 1 & Health & Beauty 1 </a>
<a>Health & Beauty 1 & Some other words & Beauty 1 & Some other words 2</a>
';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php