use strict;
my $str = 'Some Text1adCommands.push(function(ads){ads.prime("mid_leaderboard_rectangle_9")});Some Text2adCommands.push(function(ads){ads.prime("mid_leaderboard_rectangle_10")});Some Text3adCommands.push(function(ads){ads.prime("mid_leaderboard_rectangle_11")});Some Text4
';
my $regex = qr/({ads\.prime\("mid_leaderboard_rectangle_)\d+("\)})/mp;
my $subst = '\\1%d\\2';
my $result = $str =~ s/$regex/$subst/rg;
print "The result of the substitution is' $result\n";
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for Perl, please visit: http://perldoc.perl.org/perlre.html