$re = '/^Thanks\s*,\s*([A-Z]?[a-z]*)\s*[^!]?$/m';
$str = 'Thanks, Bob
Thanks, Bob.
Thanks, Bob!';
$subst = "Thanks, [NAME]";
$result = preg_replace($re, $subst, $str);
echo "The result of the substitution is ".$result;
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php