$re = '/(\{.+\"from\":\"(\d+)\".+\"checkId\":\")(\d+)(\".+\"keyword\":\"([a-zA-Z]+)\".+\})/';
$str = '{"transfId":"S0722182156164591494745777M","messageId":"123","from":"5777","to":"59395436474","status":-1,"checkId":"1975","price":0,"keyword":"OK","errorCode":601,"errorMessage":"SUCCESS","date":"20150730 09:00:00","model":"wer_tr"}';
$subst = "$1new Id$4\"checkId\":\"(new ID)\"";
$result = preg_replace($re, $subst, $str, 1);
echo "The result of the substitution is ".$result;
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php