$re = '/(?=(<\/?place-holder_(10|\d)>))/';
$str = ' <consumers>
<place-holder_1>
<consumer>
<val>1</val>
</consumer>
</place-holder_1>
<place-holder_2>
<consumer-info>
<val>2</val>
</consumer-info>
</place-holder_2>
<place-holder_10>
<consumer-info>
<val>2</val>
</consumer-info>
</place-holder_10>
</consumers>';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php