# If you'd like to omit non-matching lines from the result; add ';d' to the end of the expression.
sed -E 's/(?<=\?{2}Company=)(.*?)(?=\?{2})//g;t' <<< "??Company=My Company Name Ltd??Address= 29 Acacia Road, Nuttytown, AA1 9AA??Description=A very rampling description here... goes on for a bit and then somemore??E-mail=bert@bertswork.com??Version=Super Plus??Expiration date=01/01/2026??First name=Bert??Last name=Bloggs??"
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for SED, please visit: https://www.gnu.org/software/sed/manual/html_node/The-_0022s_0022-Command.html