$re = '/<a href=\'(http:\/\/store\.steampowered\.com\/app\/\d+\/)\'>/';
$str = 'Today\'s Deal: Save 50% on <a href=\'http://store.steampowered.com/app/234270/\'>Ken Follett\'s The Pillars of the Earth</a>!*<br><br>Look for the deals each day on the front page of Steam. Or follow us on <a href=\'http://twitter.com/steam_games\'>twitter</a> or <a href=\'http://www.facebook.com/Steam\'>Facebook</a> for instant notifications wherever you are!<br><br>*Offer ends Friday at 10AM Pacific Time<br><a href=\\"http://store.steampowered.com/app/234270/\\"><img src=\\"https://steamcdn-a.akamaihd.net/steam/apps/234270/capsule_467x181.jpg\\" style=\\" float: left; margin-right: 12px; height: 181px; width: 467px;\\"></a>';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php