# If you'd like to omit non-matching lines from the result; add ';d' to the end of the expression.
sed -E 's/(\d{2}h\d{0,2})/<br>\1/g;t' <<< "\"programacao\": \"11h Abertura – Som Mecânico 12h30 Lino e Orquestra 15h30 Volkstanzgruppe Blauer Berg - Timbó - SC (Infanto Juvenil) 15h45"
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for SED, please visit: https://www.gnu.org/software/sed/manual/html_node/The-_0022s_0022-Command.html