const regex = new RegExp('^([^?]+)(?:\\??)(?!(?:.*)&?show_pinned_search=1(?:&.*)?$)(.*)$', 'g')
const str = `https://www.example.com/property/villa-alexia/BC?zz=3&zz=8&show_pinned_search=1&`;
const subst = `$1?show_pinned_search=1&$2`;
// The substituted value will be contained in the result variable
const result = str.replace(regex, subst);
console.log('Substitution result: ', result);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for JavaScript, please visit: https://developer.mozilla.org/en/docs/Web/JavaScript/Guide/Regular_Expressions