$re = '/(?:^|[^\/])kb([0-9]+)/mi';
$str = 'If I have a value that isn\'t prefixed with a forward-slash, e.g KB12345, it\'ll match the number within.
If that value is prefixed with a forward-slash it won\'t match, e.g: http://someurl.com/info/KB12345';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php