# If you'd like to omit non-matching lines from the result; add ';d' to the end of the expression.
sed -E 's/(?<!fits|for)(\b\s+\d\d-\d\d\s+)(Caterpillar|Ford)(?!.*\S)/\1fits \2/gm;t' <<< "ABC123 08-10 Caterpillar
ABC123 fits 08-10 Caterpillar
ABC123 for 08-10 Caterpillar XYZ789"
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for SED, please visit: https://www.gnu.org/software/sed/manual/html_node/The-_0022s_0022-Command.html