# If you'd like to omit non-matching lines from the result; add ';d' to the end of the expression.
sed -E 's/((?<!\\)(?:\\{2})*)["']/$1/gm;t' <<< "\"value\" -> value
'value' -> value
\"\\"value\\"\" -> \\"value\\" <-- contains escaped quotes
\"value\\" -> value\\"
\"value\\\" -> value\\ <-- contains escaped backslash before non-escaped quote
\"\"\"val\"ue\\\\"\"\" -> value\\\\""
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for SED, please visit: https://www.gnu.org/software/sed/manual/html_node/The-_0022s_0022-Command.html