const regex = /((?<!\\)(?:\\{2})*)["']/gm;
// Alternative syntax using RegExp constructor
// const regex = new RegExp('((?<!\\\\)(?:\\\\{2})*)["\']', 'gm')
const str = `"value" -> value
'value' -> value
"\\"value\\"" -> \\"value\\" <-- contains escaped quotes
"value\\" -> value\\"
"value\\\\" -> value\\\\ <-- contains escaped backslash before non-escaped quote
"""val"ue\\\\\\""" -> value\\\\\\"`;
const subst = `$1`;
// The substituted value will be contained in the result variable
const result = str.replace(regex, subst);
console.log('Substitution result: ', result);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for JavaScript, please visit: https://developer.mozilla.org/en/docs/Web/JavaScript/Guide/Regular_Expressions