# If you'd like to omit non-matching lines from the result; add ';d' to the end of the expression.
sed -E 's/<[^>]*\KREPLACE_ME(?=[^>]*>)/REPLACED/gm;t' <<< "<div class=\"REPLACE_ME\" id=\"my_id\">this REPLACE_ME cannot be replaced</div>
<REPLACE_ME>this REPLACE_ME cannot be replaced</REPLACE_ME>
<div REPLACE_ME=\"my_attribute\">this REPLACE_ME cannot be replaced</div>"
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for SED, please visit: https://www.gnu.org/software/sed/manual/html_node/The-_0022s_0022-Command.html