re = /\[\[:fr:(?P<lien>[^:|[{}\n\]\|]+)\|(?P=lien)\]\]/m
str = '[[:fr:Mille_Miglia_1932|Mille Miglia]]
[[:fr:wikt:demi-produit|demi-produit]] :
Amours Gauquié Pont Alexandre III Paris.jpg|Lampadaire "Ronde des Amours" de [[:fr:Henri Désiré Gauquié|Henri Désiré Gauquié]], [[Pont Alexandre III]] Kiosque...
- * [[:fr:Jean Dewasne|Jean Dewasne]]
'
subst = '[[\\g<1>]]'
result = str.gsub(re, subst)
# Print the result of the substitution
puts result
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for Ruby, please visit: http://ruby-doc.org/core-2.2.0/Regexp.html