const regex = /^(?!.*\/products(?:\/))(?:(.*)\/|$)?(?:child)$/gm;
// Alternative syntax using RegExp constructor
// const regex = new RegExp('^(?!.*\\\/products(?:\\\/))(?:(.*)\\\/|$)?(?:child)$', 'gm')
const str = `https://products.domain.com/products/
https://products.domain.com/products/family/child
https://products.domain.com/family/children
https://products.domain.com/products/family/children
https://products.domain.com/family/child`;
const subst = `$1/children`;
// The substituted value will be contained in the result variable
const result = str.replace(regex, subst);
console.log('Substitution result: ', result);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for JavaScript, please visit: https://developer.mozilla.org/en/docs/Web/JavaScript/Guide/Regular_Expressions