# If you'd like to omit non-matching lines from the result; add ';d' to the end of the expression.
sed -E 's/(?<=[.?!]|^)(?:СЛОВО2()|СЛОВО()(?:\1())?|[^.?!])++\2(?!\3)/ ЗАМЕНА/g;t' <<< "Раз СЛОВО2 два СЛОВО.
Раз СЛОВО два СЛОВО2 три СЛОВО.
Раз СЛОВО два СЛОВО2."
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for SED, please visit: https://www.gnu.org/software/sed/manual/html_node/The-_0022s_0022-Command.html