# If you'd like to omit non-matching lines from the result; add ';d' to the end of the expression.
sed -E 's/(?<!\w)(?:http:\/\/www\.example\.com)?\/(\S+?)\.pdf\b/\/wp-content\/uploads\/old\/$1.pdf/ig;t' <<< "some containing string http://www.example.com/subfolder/name.pdf or /subfolder/name.pdf
<a href=\"/pdf/subdir/name.pdf\">clickhere</a><a href=\"/pdf/subdir/name.pdf\">2nd PDF</a>"
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for SED, please visit: https://www.gnu.org/software/sed/manual/html_node/The-_0022s_0022-Command.html