$re = '/\\\\">(.*?)<\/td>/';
$str = '<tr>\\r\\n\\t\\t<td class=\\"printCell\\">NOLES A/S</td><td class=\\"printCell\\">Plast, glas og beton</td><td class=\\"printCell\\">Grøn</td><td class=\\"printCell\\" align=\\"center\\">13-04-2012</td><td class=\\"printCell\\" align=\\"center\\"> </td>\\r\\n\\t</tr>
';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php