$re = '/\d\d:\d\d%:\d\d(*SKIP)(*FAIL)|(?<!\\\\)%.*/m';
$str = 'for 10\\% and %delete-me
for 10\\% and 2021-03-09 Tue 02:59%:02 NO DELETE %delete-me
for 10\\% and 2021-03-09 Tue 04:09%anything %delete-me
for 10 percent%delete-me\'';
$subst = "";
$result = preg_replace($re, $subst, $str);
echo "The result of the substitution is ".$result;
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php