# If you'd like to omit non-matching lines from the result; add ';d' to the end of the expression.
sed -E 's/(?=<a href)/hello/gm;t' <<< "
<p>Aquí va la additional information:<\/p>\r\n<p>Es importante que el <a href=\"https://en.wikipedia.org/wiki/Ali_Dia\">tío de verdad<\/a> no lea las chorradas que inventamos, que los de Ice Hockey están muy cuadrados y pagen pegar con los puños<\/p><p>Aquí van los <a href=\\"https://en.wikipedia.org/wiki/Carlos_Kaiser_(footballer)\\">competition highlights<\/a> del tío (Historical Results)<\/p>\r\n<p>Bon diaaa<\/p>\"},
"
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for SED, please visit: https://www.gnu.org/software/sed/manual/html_node/The-_0022s_0022-Command.html