re = /(?=<a href)/m
str = '
<p>Aquí va la additional information:<\\/p>\\r\\n<p>Es importante que el <a href="https://en.wikipedia.org/wiki/Ali_Dia">tío de verdad<\\/a> no lea las chorradas que inventamos, que los de Ice Hockey están muy cuadrados y pagen pegar con los puños<\\/p><p>Aquí van los <a href=\\"https://en.wikipedia.org/wiki/Carlos_Kaiser_(footballer)\\">competition highlights<\\/a> del tío (Historical Results)<\\/p>\\r\\n<p>Bon diaaa<\\/p>"},
'
subst = 'hello'
result = str.gsub(re, subst)
# Print the result of the substitution
puts result
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for Ruby, please visit: http://ruby-doc.org/core-2.2.0/Regexp.html