re = /(.*)<sup>†<\/sup>(.*)|(.*)/m
str = '$128.48 One Month TV Internet and Voice, 100GB of Fiber<sup>†</sup> Internet.
$148.48 One Month TV Internet and Voice, 200GB of Fiber<sup>†</sup> Internet and a free movie rental from MoviePlex.
$128.48 One Month TV Internet and Voice, 100GB of Fiber Internet. <- without superscript'
subst = '$1$2$3'
result = str.gsub(re, subst)
# Print the result of the substitution
puts result
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for Ruby, please visit: http://ruby-doc.org/core-2.2.0/Regexp.html