$re = '/(?<=\')\b|\b(?=\')/';
$str = '\'whatever\'
hello \'world\' hello \'%world%\'
\'foo\' bar \'%foo%\' bar
\'foo bar\' \'%foo bar%\'
foo \'bar\' but gar \'har\' foo \'%bar%\' but gar \'%har%\'';
$subst = "%";
$result = preg_replace($re, $subst, $str);
echo "The result of the substitution is ".$result;
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php