$re = '/{[a-z]+:ce_img:(?:single|pair)?([\w\W\s]+)*}/';
$str = '{eggs:ce_img:single
src="{src}"
fallback_src="/assets/a-b-c.jpg"
width="250"
height="250"
add_dims="no"
crop="yes"
title="{title}"
alt="{title}"
allow_scale_larger="yes"
}';
$subst = "$1";
$result = preg_replace($re, $subst, $str);
echo "The result of the substitution is ".$result;
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php