# If you'd like to omit non-matching lines from the result; add ';d' to the end of the expression.
sed -E 's/^(?!ajax)(?!index\.cfm)(.*?).cfm.*$/index.cfm?p=$1/gm;t' <<< "contact.cfm
contact.cfm?p=1
contact.cfm?p=cc.cfm
page.cfm
contact
index.cfm?p=contact
ajax/contact-form.cfm
index.cfm?p=contact.cfm
"
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for SED, please visit: https://www.gnu.org/software/sed/manual/html_node/The-_0022s_0022-Command.html