$re = '/^(?!ajax)(?!index\.cfm)(.*?).cfm.*$/m';
$str = 'contact.cfm
contact.cfm?p=1
contact.cfm?p=cc.cfm
page.cfm
contact
index.cfm?p=contact
ajax/contact-form.cfm
index.cfm?p=contact.cfm
';
$subst = "index.cfm?p=$1";
$result = preg_replace($re, $subst, $str);
echo "The result of the substitution is ".$result;
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php