# If you'd like to omit non-matching lines from the result; add ';d' to the end of the expression.
sed -E 's/(?!title\s*=\s*")\b([^"=\s]+)/{\1}/g;t' <<< "title = \"It's an interesting title.\",
title= \"Who's Afraid of Ms. Virginia Woolf?\",
title=\"What a crazy title\","
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for SED, please visit: https://www.gnu.org/software/sed/manual/html_node/The-_0022s_0022-Command.html