# If you'd like to omit non-matching lines from the result; add ';d' to the end of the expression.
sed -E 's/^(About.*)<br\\/>$/<b>$1<\/b><br\/>/gm;t' <<< "<br/>
About Company Name<br/>
<p>This is just some random text About nothing.</p>
<br/>"
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for SED, please visit: https://www.gnu.org/software/sed/manual/html_node/The-_0022s_0022-Command.html