# If you'd like to omit non-matching lines from the result; add ';d' to the end of the expression.
sed -E 's/(url\(['"]?)(?:\.\.\\/|http:\\/\\/[^)]*\\/)?/$1file:\/\/dir\/first\//gm;t' <<< "url(\"assets/images/pic.jpg\")
url('assets/images/pic.jpg')
url(\"../images/pic.jpg\")
url(../images/pic.jpg)
url('../images/pic.jpg')
url('http://website.com/images/pic.jpg')
"
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for SED, please visit: https://www.gnu.org/software/sed/manual/html_node/The-_0022s_0022-Command.html