const regex = /(.+?)\[/g;
// Alternative syntax using RegExp constructor
// const regex = new RegExp('(.+?)\\[', 'g')
const str = `Word1 Word2 word3 [some words in brackets]
Word1 [some words in brackets]
word1, Word2 [some words in brackets]
`;
const subst = `%htmltag%\1%/htmltag%[`;
// The substituted value will be contained in the result variable
const result = str.replace(regex, subst);
console.log('Substitution result: ', result);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for JavaScript, please visit: https://developer.mozilla.org/en/docs/Web/JavaScript/Guide/Regular_Expressions