const regex = /(^|[^_])\bproducts\b([^_]|$)/g;
// Alternative syntax using RegExp constructor
// const regex = new RegExp('(^|[^_])\\bproducts\\b([^_]|$)', 'g')
const str = `{% macro products_list(products) %}
{% for product in products %}
productsList
{% endfor %}
{% endmacro %}`;
const subst = `$1.$2`;
// The substituted value will be contained in the result variable
const result = str.replace(regex, subst);
console.log('Substitution result: ', result);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for JavaScript, please visit: https://developer.mozilla.org/en/docs/Web/JavaScript/Guide/Regular_Expressions