$re = '/(?!LTD|LIMITED)\b\w+\b/m';
$str = 'ABC
ABC LTD
ABC LTD UK
LTD ABC
LTD UK ABC LIMITED';
$subst = "\"$1\"";
$result = preg_replace($re, $subst, $str);
echo "The result of the substitution is ".$result;
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php