# If you'd like to omit non-matching lines from the result; add ';d' to the end of the expression.
sed -E 's/\*[^*]*<br>\*(*SKIP)(*F)|\*([^*]*)\*/<i>$1<\/i>/gm;t' <<< "*This is my text<br>* Some other text
*This is my text*<br>Some other text<br>And again *italic*<br>END"
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for SED, please visit: https://www.gnu.org/software/sed/manual/html_node/The-_0022s_0022-Command.html